Canna(da)-Biz and CPG - Helping You Better Understand Both

Canna(da)-Biz and CPG - Helping You Better Understand Both

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Let's Try To Shed Some Light On SNDL...
...pull it out of the shadows a bit...
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Rob McPherson
It Was The Best Of Times, It Was The Worst Of Times
A Tale of Two Companies....Cannara Biotech and Tilray Brands
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Rob McPherson
Canada Retail Cannabis Sales May 2025 Data Released...
...and, it continues to be promising
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Rob McPherson
Licensing A Brand (if you can even call it a brand) In Canadian Cannabis Makes Less Than Zero Strategic Business Sense...
...if you can find someone dumb enough to pay you to license your "brand", jump on it before they recover from the obvious head injury they've suffered.
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Rob McPherson
MTL Cannabis - Rebounds From A Soft Q3 To Deliver A Solid Fiscal Year...
...the Income Statement is top tier but the Balance Sheet continues to show more debt than I would like
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Rob McPherson
It's Official - I Hate The Word Quality
It means nothing - no brand can use it to guide what it contains, what it does or what it is...
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Rob McPherson
1
Red White & Bloom...Dead Blight & Doomed
...buying Alfeafia might have put the final nail, into a nail-filled coffin
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Rob McPherson
A-vant This Company To Figure Out What The Heck It's Doing
...it seems to talk a good game, but play a crappy one
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Rob McPherson
4
Segmenting Your Consumers
You need to know what they think, and why they think it, in order to know what they'll do...
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Rob McPherson
The Brand Creative Brief
It's focused, it's tight and it needs to result in an execution that motivates consumer action
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Rob McPherson
Consumers Consume Benefits
...and that is where you need to ensure you focus
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Rob McPherson
Imperial Wanted Out
...and make no mistake, (a) they lost money investing in Auxly and (b) they are not going to invest in Auxly ever again.
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Rob McPherson
© 2025 Rob McPherson
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