Share this postCanna(da)-Biz and CPG - Helping You Better Understand BothThe Brand Creative BriefCopy linkFacebookEmailNotesMoreThe Brand Creative BriefIt's focused, it's tight and it needs to result in an execution that motivates consumer actionRob McPhersonJul 13, 2025∙ PaidShare this postCanna(da)-Biz and CPG - Helping You Better Understand BothThe Brand Creative BriefCopy linkFacebookEmailNotesMoreShareThis post is for paid subscribersSubscribeAlready a paid subscriber? Sign in