Every Successful Brand Stands For Something, That Means Something To Its Target Consumer
Too many times, a "Celebrity Brand" is just a product with a famous person's name on it - and it doesn't have the strength to stand (along with a number of other potential issues)
Great brands build trust with their chosen consumer - much like a best friend, we choose them among a range of other choices. We could have chosen someone else to be our best friend, but we connected with this person at a deeper level. Sure, we have other friends, but this person is the one we would prefer to spend our time with…
…it’s the same with brands. And, while this article touts celebrity brands as a winning formula, the history of consumer packaged goods would tell you that, it’s not the case.
Celebrity marijuana brands outperform traditional brands, data suggests