<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Canna(da)-Biz and CPG - Helping You Better Understand Both]]></title><description><![CDATA[My thoughts on Canadian cannabis, overall business and brand strategy, no holding back. You want the truth, you've found it here. Plus, some excellent training sessions on key business and marketing processes.]]></description><link>https://robmcpherson.substack.com</link><image><url>https://substackcdn.com/image/fetch/$s_!9mt4!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2bbc5007-a511-464f-a419-0649abcf9dc4_144x144.png</url><title>Canna(da)-Biz and CPG - Helping You Better Understand Both</title><link>https://robmcpherson.substack.com</link></image><generator>Substack</generator><lastBuildDate>Fri, 29 May 2026 23:48:43 GMT</lastBuildDate><atom:link href="https://robmcpherson.substack.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Rob McPherson]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[robmcpherson@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[robmcpherson@substack.com]]></itunes:email><itunes:name><![CDATA[Rob McPherson]]></itunes:name></itunes:owner><itunes:author><![CDATA[Rob McPherson]]></itunes:author><googleplay:owner><![CDATA[robmcpherson@substack.com]]></googleplay:owner><googleplay:email><![CDATA[robmcpherson@substack.com]]></googleplay:email><googleplay:author><![CDATA[Rob McPherson]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[Ontario Retail Cannabis Data Shows Beverages Continue To Sit Under Water]]></title><description><![CDATA[Vapes and pre-rolls are going to be the future, with vapes, IMO, ending up being the leader]]></description><link>https://robmcpherson.substack.com/p/ontario-retail-cannabis-data-shows</link><guid isPermaLink="false">https://robmcpherson.substack.com/p/ontario-retail-cannabis-data-shows</guid><dc:creator><![CDATA[Rob McPherson]]></dc:creator><pubDate>Fri, 29 May 2026 13:53:43 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Kx5F!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F95bbf0cd-14ac-424c-a071-e20d3824178f_903x855.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[
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          <a href="https://robmcpherson.substack.com/p/ontario-retail-cannabis-data-shows">
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   ]]></content:encoded></item><item><title><![CDATA[Canadian Retail Cannabis Sales Keeping "Marching" On]]></title><description><![CDATA[Shoppers are doing their part - retail dollars continue to grow]]></description><link>https://robmcpherson.substack.com/p/canadian-retail-cannabis-sales-keeping</link><guid isPermaLink="false">https://robmcpherson.substack.com/p/canadian-retail-cannabis-sales-keeping</guid><dc:creator><![CDATA[Rob McPherson]]></dc:creator><pubDate>Mon, 25 May 2026 09:54:49 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!ZVHW!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F15d7d8b0-ec6d-4e44-a92f-d8b57f97d191_1329x864.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[
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          <a href="https://robmcpherson.substack.com/p/canadian-retail-cannabis-sales-keeping">
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   ]]></content:encoded></item><item><title><![CDATA[My Prediction Is ...]]></title><description><![CDATA[...I think legal recreational cannabis will end up being led by.....read below]]></description><link>https://robmcpherson.substack.com/p/my-prediction-is</link><guid isPermaLink="false">https://robmcpherson.substack.com/p/my-prediction-is</guid><dc:creator><![CDATA[Rob McPherson]]></dc:creator><pubDate>Sun, 24 May 2026 12:48:47 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!npr0!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F828870ea-9c8f-49e1-82f4-25dc32043b7c_518x597.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[
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   ]]></content:encoded></item><item><title><![CDATA[How Do You Sustainably Win In CPG Export?]]></title><description><![CDATA[The 4 core drivers are the same, from product category to product category]]></description><link>https://robmcpherson.substack.com/p/how-do-you-sustainably-win-in-cpg</link><guid isPermaLink="false">https://robmcpherson.substack.com/p/how-do-you-sustainably-win-in-cpg</guid><dc:creator><![CDATA[Rob McPherson]]></dc:creator><pubDate>Fri, 22 May 2026 15:10:35 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Uhbc!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8d5b0ec8-5fc5-41a2-ba71-44f9cccbd698_521x422.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[
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          <a href="https://robmcpherson.substack.com/p/how-do-you-sustainably-win-in-cpg">
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   ]]></content:encoded></item><item><title><![CDATA[A Mixed Bag From Decibel]]></title><description><![CDATA[Some positives, some negatives, some promising and some concerning, coming out of Q1]]></description><link>https://robmcpherson.substack.com/p/a-mixed-bag-from-decibel</link><guid isPermaLink="false">https://robmcpherson.substack.com/p/a-mixed-bag-from-decibel</guid><dc:creator><![CDATA[Rob McPherson]]></dc:creator><pubDate>Thu, 21 May 2026 14:59:57 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!eUD0!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F60fbb06e-7605-4d40-ba92-c913b4555eac_863x832.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[
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          <a href="https://robmcpherson.substack.com/p/a-mixed-bag-from-decibel">
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   ]]></content:encoded></item><item><title><![CDATA[A Tobacco Company, Healing People?]]></title><description><![CDATA[That is what we are talking about here....]]></description><link>https://robmcpherson.substack.com/p/a-tobacco-company-healing-people</link><guid isPermaLink="false">https://robmcpherson.substack.com/p/a-tobacco-company-healing-people</guid><dc:creator><![CDATA[Rob McPherson]]></dc:creator><pubDate>Thu, 21 May 2026 11:15:47 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!FogT!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3c2fbfd3-53e1-485b-a022-d5a687bff5b2_1133x916.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[
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          <a href="https://robmcpherson.substack.com/p/a-tobacco-company-healing-people">
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   ]]></content:encoded></item><item><title><![CDATA[Not A Great Q1 2026 For Rubicon Organics]]></title><description><![CDATA[...and coming off a soft Q4 2025, with a lot riding on this fiscal year, they need to get this company pointed in the right direction]]></description><link>https://robmcpherson.substack.com/p/not-a-great-q1-2026-for-rubicon-organics</link><guid isPermaLink="false">https://robmcpherson.substack.com/p/not-a-great-q1-2026-for-rubicon-organics</guid><dc:creator><![CDATA[Rob McPherson]]></dc:creator><pubDate>Thu, 14 May 2026 21:49:40 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!3-fB!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff37c3688-1064-42d5-91d3-937ab75d513f_791x766.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[
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          <a href="https://robmcpherson.substack.com/p/not-a-great-q1-2026-for-rubicon-organics">
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   ]]></content:encoded></item><item><title><![CDATA[This Is How Consumer Packaged Goods Thinking Can Be (Should Be...Needs To Be) Applied To Recreational Cannabis]]></title><description><![CDATA[Bleuh has invested heavily in consumer segmentation and brand concept development research and it has paid off in a well-constructed set of Brand Foundations and in-market executions]]></description><link>https://robmcpherson.substack.com/p/this-is-how-consumer-packaged-goods</link><guid isPermaLink="false">https://robmcpherson.substack.com/p/this-is-how-consumer-packaged-goods</guid><dc:creator><![CDATA[Rob McPherson]]></dc:creator><pubDate>Thu, 14 May 2026 21:17:44 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!ymCh!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F55dd4f1d-f3d9-48e0-ab4c-a23422bd0847_1892x780.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[
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          <a href="https://robmcpherson.substack.com/p/this-is-how-consumer-packaged-goods">
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   ]]></content:encoded></item><item><title><![CDATA[Auxly Cannabis Continues On A Promising Trajectory]]></title><description><![CDATA[Truth told, I didn't think they had it in them, but they appear to have the potential for a sustainable, profitable sales trendline]]></description><link>https://robmcpherson.substack.com/p/auxly-cannabis-continues-on-a-promising</link><guid isPermaLink="false">https://robmcpherson.substack.com/p/auxly-cannabis-continues-on-a-promising</guid><dc:creator><![CDATA[Rob McPherson]]></dc:creator><pubDate>Thu, 14 May 2026 20:56:05 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!FBhp!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F222c3a7f-1078-4d9e-b8f5-e3ad18c3c2bc_1013x561.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[
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          <a href="https://robmcpherson.substack.com/p/auxly-cannabis-continues-on-a-promising">
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   ]]></content:encoded></item><item><title><![CDATA[42 Below Vodka Is A Case Study In Allowing Ego To Override Responsible Due Diligence]]></title><description><![CDATA[Bacardi Limited let the Grey Goose acquisition (good) lead to the purchase of 42B (baaaad - at least at that price...)]]></description><link>https://robmcpherson.substack.com/p/42-below-vodka-is-a-case-study-in</link><guid isPermaLink="false">https://robmcpherson.substack.com/p/42-below-vodka-is-a-case-study-in</guid><dc:creator><![CDATA[Rob McPherson]]></dc:creator><pubDate>Wed, 13 May 2026 13:46:18 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!St06!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8a8f00b8-ca3e-47a1-8edc-f6d5bb9f19bc_933x844.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[
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          <a href="https://robmcpherson.substack.com/p/42-below-vodka-is-a-case-study-in">
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   ]]></content:encoded></item><item><title><![CDATA[Organigram Global Delivers An Uninspired Q2 2026]]></title><description><![CDATA["And if you don't expect too much from me, You might not be let down" (Jealousy - The Gin Blossoms)]]></description><link>https://robmcpherson.substack.com/p/organigram-global-delivers-an-uninspired</link><guid isPermaLink="false">https://robmcpherson.substack.com/p/organigram-global-delivers-an-uninspired</guid><dc:creator><![CDATA[Rob McPherson]]></dc:creator><pubDate>Tue, 12 May 2026 13:20:55 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!3l-V!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff0376a10-f73b-4753-b678-556fc6977ba6_809x758.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[
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          <a href="https://robmcpherson.substack.com/p/organigram-global-delivers-an-uninspired">
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   ]]></content:encoded></item><item><title><![CDATA[Tilray Brands - How A Cannabis Company Can Effectively Prey On The Gullibility Of The Retail Investor]]></title><description><![CDATA[They raise money, they spend money and they lose money - rinse (the shareholders) and repeat]]></description><link>https://robmcpherson.substack.com/p/tilray-brands-how-a-cannabis-company</link><guid isPermaLink="false">https://robmcpherson.substack.com/p/tilray-brands-how-a-cannabis-company</guid><dc:creator><![CDATA[Rob McPherson]]></dc:creator><pubDate>Tue, 12 May 2026 11:27:48 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!afHS!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fba62fba1-3b0b-4457-9891-3dc6597078aa_1102x767.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[
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          <a href="https://robmcpherson.substack.com/p/tilray-brands-how-a-cannabis-company">
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   ]]></content:encoded></item><item><title><![CDATA[Same Old, Same Old...]]></title><description><![CDATA[...Cronos Group seems determined to hold onto its Altria money until the US federally legalizes, which is not the worst idea in the world]]></description><link>https://robmcpherson.substack.com/p/same-old-same-old</link><guid isPermaLink="false">https://robmcpherson.substack.com/p/same-old-same-old</guid><dc:creator><![CDATA[Rob McPherson]]></dc:creator><pubDate>Mon, 11 May 2026 15:07:01 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!TiFe!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F39c84c15-98c1-4312-8fb5-626314f43ecc_1177x536.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[
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   ]]></content:encoded></item><item><title><![CDATA[Village Farms Continues To Grow As A (Finally), Focused Cannabis Company]]></title><description><![CDATA[...it took far too long, but now the results of a focused business are starting to shine through]]></description><link>https://robmcpherson.substack.com/p/village-farms-continues-to-grow-as</link><guid isPermaLink="false">https://robmcpherson.substack.com/p/village-farms-continues-to-grow-as</guid><dc:creator><![CDATA[Rob McPherson]]></dc:creator><pubDate>Mon, 11 May 2026 13:34:54 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!C9hh!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb750c249-3bba-4ba2-8258-39961d12eed2_589x711.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[
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          <a href="https://robmcpherson.substack.com/p/village-farms-continues-to-grow-as">
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   ]]></content:encoded></item><item><title><![CDATA[The Antithesis of Mikey...]]></title><description><![CDATA[...he'll buy anything...and everything....he puts the ass in assets.]]></description><link>https://robmcpherson.substack.com/p/the-antithesis-of-mikey</link><guid isPermaLink="false">https://robmcpherson.substack.com/p/the-antithesis-of-mikey</guid><dc:creator><![CDATA[Rob McPherson]]></dc:creator><pubDate>Sat, 02 May 2026 12:51:10 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!lGdd!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1307ec4b-e2f9-45b8-83e2-2d8ca4d78c3d_677x662.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[
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          <a href="https://robmcpherson.substack.com/p/the-antithesis-of-mikey">
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   ]]></content:encoded></item><item><title><![CDATA[Shareholders Walked The Plank,]]></title><description><![CDATA[while Canopy stayed off the path to profit...]]></description><link>https://robmcpherson.substack.com/p/shareholders-walked-the-plank</link><guid isPermaLink="false">https://robmcpherson.substack.com/p/shareholders-walked-the-plank</guid><dc:creator><![CDATA[Rob McPherson]]></dc:creator><pubDate>Sat, 02 May 2026 12:47:16 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!LMO-!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F38b6d288-da7c-40e4-a046-fd40a77ca802_749x607.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[
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          </a>
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   ]]></content:encoded></item><item><title><![CDATA[SNDL Continues To Deliver Poor Operating Results]]></title><description><![CDATA[...and Q1 shows a concerning performance, as revenues and gross profits decline, while losses continue]]></description><link>https://robmcpherson.substack.com/p/sndl-continues-to-deliver-poor-operating</link><guid isPermaLink="false">https://robmcpherson.substack.com/p/sndl-continues-to-deliver-poor-operating</guid><dc:creator><![CDATA[Rob McPherson]]></dc:creator><pubDate>Wed, 29 Apr 2026 10:38:05 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!w7Ha!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F99c25bf4-a007-4f05-b203-077e291e9224_590x591.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>SNDL released their Q1 2026 financials - they of the very many different lines of business.</p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!s1Hv!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff3e8d6d8-4515-4b54-9281-8aaa45f7d016_879x151.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!s1Hv!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff3e8d6d8-4515-4b54-9281-8aaa45f7d016_879x151.png 424w, https://substackcdn.com/image/fetch/$s_!s1Hv!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff3e8d6d8-4515-4b54-9281-8aaa45f7d016_879x151.png 848w, https://substackcdn.com/image/fetch/$s_!s1Hv!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff3e8d6d8-4515-4b54-9281-8aaa45f7d016_879x151.png 1272w, https://substackcdn.com/image/fetch/$s_!s1Hv!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff3e8d6d8-4515-4b54-9281-8aaa45f7d016_879x151.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!s1Hv!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff3e8d6d8-4515-4b54-9281-8aaa45f7d016_879x151.png" width="879" height="151" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/f3e8d6d8-4515-4b54-9281-8aaa45f7d016_879x151.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:151,&quot;width&quot;:879,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:53827,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://robmcpherson.substack.com/i/195851820?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff3e8d6d8-4515-4b54-9281-8aaa45f7d016_879x151.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!s1Hv!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff3e8d6d8-4515-4b54-9281-8aaa45f7d016_879x151.png 424w, https://substackcdn.com/image/fetch/$s_!s1Hv!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff3e8d6d8-4515-4b54-9281-8aaa45f7d016_879x151.png 848w, https://substackcdn.com/image/fetch/$s_!s1Hv!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff3e8d6d8-4515-4b54-9281-8aaa45f7d016_879x151.png 1272w, https://substackcdn.com/image/fetch/$s_!s1Hv!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff3e8d6d8-4515-4b54-9281-8aaa45f7d016_879x151.png 1456w" sizes="100vw" fetchpriority="high"></picture><div></div></div></a></figure></div><p>But overall, SNDL is not a strong operator, shown by the fact they have lost so much money and continue to deliver losses across virtually every quarter.</p>
      <p>
          <a href="https://robmcpherson.substack.com/p/sndl-continues-to-deliver-poor-operating">
              Read more
          </a>
      </p>
   ]]></content:encoded></item><item><title><![CDATA[Village Farms Was At The Back Of The Room,]]></title><description><![CDATA[but they got the message and it has turned their business around]]></description><link>https://robmcpherson.substack.com/p/village-farms-was-at-the-back-of</link><guid isPermaLink="false">https://robmcpherson.substack.com/p/village-farms-was-at-the-back-of</guid><dc:creator><![CDATA[Rob McPherson]]></dc:creator><pubDate>Sun, 26 Apr 2026 11:48:31 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!0CWX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff9f33e6d-a8c0-4b73-8a46-fd4beaa9802d_471x665.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[
      <p>
          <a href="https://robmcpherson.substack.com/p/village-farms-was-at-the-back-of">
              Read more
          </a>
      </p>
   ]]></content:encoded></item><item><title><![CDATA[Tassimo - A Corporate Guy Gets To Act Like A Start-Up]]></title><description><![CDATA[And I learned more from it than any other assignment in my 25 years of consumer packaged goods]]></description><link>https://robmcpherson.substack.com/p/tassimo-a-corporate-guy-gets-to-act</link><guid isPermaLink="false">https://robmcpherson.substack.com/p/tassimo-a-corporate-guy-gets-to-act</guid><dc:creator><![CDATA[Rob McPherson]]></dc:creator><pubDate>Sat, 25 Apr 2026 11:29:46 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!fTRW!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1bbd8375-d3d3-409e-ad56-ecfb380678f0_1342x901.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[
      <p>
          <a href="https://robmcpherson.substack.com/p/tassimo-a-corporate-guy-gets-to-act">
              Read more
          </a>
      </p>
   ]]></content:encoded></item><item><title><![CDATA[Love Was In The Air...]]></title><description><![CDATA[...February, 2026 Canadian cannabis retail sales continued the solid growth]]></description><link>https://robmcpherson.substack.com/p/love-was-in-the-air</link><guid isPermaLink="false">https://robmcpherson.substack.com/p/love-was-in-the-air</guid><dc:creator><![CDATA[Rob McPherson]]></dc:creator><pubDate>Fri, 24 Apr 2026 18:16:19 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!SmjR!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa57b2df7-80d7-4d22-bb8a-9ac4a3ead9a6_853x632.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[
      <p>
          <a href="https://robmcpherson.substack.com/p/love-was-in-the-air">
              Read more
          </a>
      </p>
   ]]></content:encoded></item></channel></rss>